ITCH.IO — A Creative Marketplace for Indie Game Developers and Digital Artists
In today’s crowded digital landscape, filled with corporate storefronts and publisher-heavy platforms, itch.io shines as a powerful alternative for independent creators. Whether you’re looking to sell indie games online, distribute digital art, or launch your own tabletop RPG rulebook, itch.io gives you full control and the freedom to publish on your terms.
Creator-First Monetization
Set prices, use pay-what-you-want, and choose your revenue share.
Flexible Tools
Upload, share, bundle, and update projects without gatekeeping.
Custom Storefronts
Style your pages with custom CSS, colors, and layouts.
Vibrant Community
Join game jams, post devlogs, and meet fellow creators.
Why Itch.io Is the Go-To Platform for Creators
Unlike traditional digital storefronts, itch.io isn’t built around publishers or ad revenue—it’s built around digital creators. With its user-first design, itch.io empowers developers, artists, musicians, and writers to upload, share, and monetize without restrictive rules or aggressive algorithms.
Its flexible structure and creator-first monetization model make it ideal for anyone wanting to break free from conventional publishing and reach audiences directly.
What Can You Sell on Itch.io?
Itch.io supports a wide range of digital content—if it’s digital and original, it likely belongs here.
- PC & browser games — Unity, retro platformers, and more.
- Visual novels & interactive fiction — Twine, Ren’Py, Ink projects.
- Productivity & creative tools — Plugins, editors, web tools.
- Game assets — sprites, tilesets, SFX, UI packs.
- Digital art & zines — illustrations, comics, PDFs.
- Royalty-free music — OSTs, loops, sound packs.
- Ebooks & short stories — fiction, poetry, guides.
- Tabletop RPG content — rulebooks, modules, sheets.
Customize Your Storefront for Maximum Impact
One of itch.io’s superpowers is the ability to fully personalize your product pages. With custom CSS, color schemes, and layout tweaks, your page can match your project’s aesthetic—from sleek portfolios to retro arcades or parchment-styled RPG pages.
- Retro arcade color bands
- RPG parchment backgrounds
- Minimalist portfolio grids
A Supportive Community of Independent Creators
Itch.io is more than a marketplace—it’s a community. Thousands interact through devlogs, forums, and game jams that help creators build portfolio-ready projects in days or weeks, and connect with fans who value authenticity.
Flexible Payment Options & Fair Revenue Split
How to Get Started on Itch.io
Register free with an email and username—no approvals or gatekeeping. When listing a product, you’ll configure:
- Title & description that sell your vision.
- Pricing or pay-what-you-want settings.
- Tags for discoverability (e.g., “pixel art,” “roguelike,” “RPG”).
- Media & builds — screenshots, videos, downloads, or browser-playable versions.
Update anytime: ship patches, post devlogs, or launch new features on your schedule.
Robust Analytics & Marketing Tools
Know what’s working
Track views, downloads, sales, and traffic sources in detail.
Analytics DiscoverabilitySell smarter
Offer keys, run sales, create bundles, or share private pages for supporters.
Bundles Unlisted pagesWhy Thousands Choose Itch.io
- No approval process — publish anytime.
- 100% creative control — style pages, set terms.
- Transparent analytics — track performance clearly.
- Fair, flexible monetization — choose pricing & revenue share.
- Thriving indie ecosystem — reach an audience that values originality.