It's not a secret that livestreaming became a huge business during the pandemic, gathering millions of viewing hours on major streaming platforms like YouTube and Twitch. There are a lot of people on YouTube trying to teach you how you can become successful with your channel with pretty basic information, most of them are recycling the same ideas, which makes no sense because most of them are individually based. There is no special formula to become successful and make a living out of livestreaming. It takes a lot of time, constant equipment upgrades, constant interactions with your audience on social media, and the list can continue.

👇All that being said👇

Is it worth opening a live streaming channel?

Be careful not to be fooled by other streamers who make it seem easy to join this industry. Many streamers and content creators who claim to teach you how to be successful are either unsuccessful themselves or have built their success by selling recycled information found all over the internet. They often talk about the same topics, like how to create the perfect layout or where to advertise, but rarely focus on teaching you how to engage with your audience effectively on camera to keep them coming back for more.

While some people are naturally entertaining, many top-tier streamers have strong personalities or appealing appearances. Let's keep it straightforward: looks have always mattered, and this applies to livestreaming too. The more attractive or eccentric you appear, the more viewers you're likely to attract. Combine that with quality content, and you're on the right path to making a living through livestreaming.

Based on statistics from Twitch and YouTube

According to Twitch Statistics and Charts tracker, the average viewer count related to the approximate streamers count can vary greatly depending on factors such as the popularity of the content being streamed, the time of day, and the individual streamer's following. However, generally speaking, on platforms like Twitch and YouTube, there tend to be significantly more viewers than streamers at any given time, which is a good thing. That means there are a lot of viewers willing to watch your content.

However, I managed to find real statistics on Twitch. Since 2022, the platform had around 9.5 million active streamers per month and an average of over 2.5 million concurrent viewers at any given time. This suggests that, on average, each streamer has a relatively small audience compared to the total number of viewers. This is the dark secret nobody is telling about live streaming. In order to make a living out of just live streaming, it requires a lot of effort. You must either be lucky and find a secret path into the algorithms or work your way up on the ladder providing quality helpful content and making sure you keep your audience entertained.

How many viewers do I need to make a living out of Live streaming on YouTube or Twitch?

Let's consider $3,000 a starting point to make a living out of live streaming. I will only be talking about the money you can make through ad revenue. At this rate, you should make a lot more extra through donations, but that is variable revenue so I'm excluding it from the calculations. Now let's break down the statistics and see how many views you need to earn $3,000/month from YouTube and Twitch live streaming. These statistics are approximate but very close to real values.

To calculate an estimated revenue from ads only, we will use CPM, which stands for cost per mille, representing the average cost per 1000(thousands) views.

How many viewers are required in order to generate $3,000 on Twitch?

OBSCountdown

Twitch streamers earn revenue primarily through subscriptions, bits (virtual goods), and ad revenue. However, ad revenue on Twitch isn't as significant as on YouTube, and it's harder to estimate due to various factors like ad fill rates and viewer ad-block usage. Assuming a CPM (revenue per 1,000 views) of around $1 to $3 for Twitch (which can vary widely), and considering that Twitch typically pays out about 50% of ad revenue to streamers, we can use an estimated average CPM of $2.

$3,000 / (CPM * 0.5) = Average monthly views needed, so $3,000 / ($2 * 0.5) = 3,000,000 monthly views. For a better understanding of this equation, consider it as $3,000 / (($2 / 1000 Views) * 0.5 Ad Revenue Percent) = 3,000,000 Views.

This equation may seem odd, but remember, we are referring to CPM so it takes 1000 views to generate ~2$, you would need approximately 3,000,000 monthly views on Twitch to earn $3,000 solely from ad revenue and make a living out of it.

How many viewers are required in order to generate $3,000 on YouTube?

OBSCountdown

YouTube ad revenue is generally more predictable due to its AdSense program. The CPM on YouTube can vary widely based on factors like niche, audience demographics, and ad format. However, an average CPM for YouTube ranges from $1 to $10, with higher CPMs for certain niches. Assuming a conservative CPM of $2 to $5 for YouTube, we can use an estimated average CPM of $3.

$3,000 / CPM = Average monthly views needed, so $3,000 / $3 = 1,000,000 monthly views. Same as on Twitch, we are referring to CPM, so the equation would be $3,000 / ($3 / 1000) = 1,000,000.

Again, this equation may seem odd, but we are referring to CPM, you would need approximately 1,000,000 monthly views on YouTube to earn $3,000 solely from ad revenue and make a living out of it.

With that being said, I hate to break it to you, but the number of streamers who consistently achieve over 100,000 concurrent viewers per livestream session is relatively low compared to the total number of streamers on all platforms. Without access to internal data on Twitch or YouTube, we can only estimate the number of these streamers. They are top-tier streamers who have been established for a long period, typically involving years of content, consistency, and dedication in livestreaming. They are typically gaming streamers who have created an image and a great audience over the years, constantly learning how to keep their audience engaged.

OBSCountdown

Livestreaming is typically a game of trial and error, most streamers expect to become stars overnight, while others spend thousands on equipment they have no idea how to use. In my experience as a viewer, I literally don't care what equipment you are using as long as you provide quality content that keeps me engaged. Your voice, your tone, your behavior on camera mean more than any expensive streaming setup or glowing stuff around your room. This will build your fame and character over time, but as I previously said, it requires a lot of patience. Starting from 0 is hard, many streamers pay for advertising their channels, and most of the time, they fail to keep that paid audience entertained, ultimately leading to their channel failing miserably. Do not fall under this category unless you care about your content more than the money, think of it as a long-term project.

You can use some streaming tips and tricks to keep your audience entertained, most of the time, it's not the content you are streaming but you, the way you deliver the message to your audience. Do not fall into the gift-giver category, that just shows how desperate you are to keep your small audience to view your livestream. It works if you are not overusing this advertising method, do it once or twice a year, making sure the gift is worth it for your audience and wouldn't make you lose more money than you earn from your livestreaming session.

In conclusion, the answer to the question 'Is it worth opening a live streaming channel?' is definitely yes. You can do this as a hobby to earn extra cash, and if you are lucky, you may even be able to make a living out of it. However, making a living out of livestreaming is a long-term thing, and you shouldn't rely solely on that. There are various rumors on the internet that algorithms give an advantage to popular streamers, for obvious reasons, as they are most likely to generate revenue for the streaming platforms.


Last updated

Comments

Leave a Comment