Top 5 Highest-Paying AdSense Alternatives for 2024

If you’re looking to monetize your website, you’ve probably heard of Google AdSense. AdSense is one of the most popular ad networks, offering an easy way for website owners to earn money by displaying ads. However, AdSense isn’t always the best fit for every site due to strict eligibility requirements and variable RPM (Revenue Per Mille) or CPM (Cost Per Mille) rates.

In this article, we’ll dive into the top 5 highest-paying AdSense alternatives for 2024: Mediavine, Adsterra, Clickadilla, PropellerAds, and Ezoic. We’ll explore what makes them great alternatives, whether they can be used alongside Google AdSense, and compare their RPM/CPM rates.

Understanding RPM and CPM

Before we dive into each platform, let’s quickly clarify RPM and CPM. RPM (Revenue Per Mille) is the revenue you earn per 1,000 impressions, whereas CPM (Cost Per Mille) is the cost advertisers pay per 1,000 impressions. Higher RPM/CPM means better earnings for publishers, so finding ad networks with competitive rates is essential.

1. Mediavine

Mediavine is a premium ad network that focuses on high-quality content sites. It’s known for high RPMs and user-friendly ad formats. However, it requires websites to have at least 50,000 monthly sessions, so it’s best for established sites.

• Why It’s a Great AdSense Alternative: Mediavine has strong RPM rates, often outperforming AdSense on content-rich sites. It also focuses on user experience, displaying fewer, higher-quality ads.
• Can It Be Used with AdSense? No, Mediavine requires exclusivity once a publisher joins.
• Typical RPM/CPM: Mediavine’s RPM ranges from $10 to $30, depending on niche and traffic location, which can be significantly higher than AdSense.

2. Adsterra

Adsterra is a versatile ad network that supports a wide variety of ad formats, including popunders, push notifications, and display banners. It’s ideal for websites of any size and doesn’t have the same traffic requirements as Mediavine.

• Why It’s a Great AdSense Alternative: Adsterra offers a wide range of monetization options, including options for adult content, which AdSense doesn’t allow.
• Can It Be Used with AdSense? Yes, Adsterra can be used alongside AdSense, making it a good choice for additional revenue streams.
• Typical RPM/CPM: Adsterra’s RPMs vary based on ad format but generally range from $1 to $10, with higher rates for push notifications and popunders.

3. Clickadilla

Clickadilla is an ad network that accepts all types of content, including mainstream and adult niches. Its wide range of ad formats, such as banners, popups, and native ads, makes it a flexible option for publishers.

• Why It’s a Great AdSense Alternative: Clickadilla offers diverse monetization options and doesn’t have strict content guidelines, making it accessible for websites that don’t qualify for AdSense.
• Can It Be Used with AdSense? Yes, it’s compatible with AdSense, providing an additional revenue stream for qualifying sites.
• Typical RPM/CPM: Clickadilla’s RPMs are variable, ranging from $0.50 to $5, but can go higher for certain niches and ad formats.

4. PropellerAds

PropellerAds specializes in pop-under and push notification ads, making it suitable for high-traffic websites. This network is also popular among sites with lower-quality traffic, as it has fewer restrictions than AdSense.

• Why It’s a Great AdSense Alternative: PropellerAds provides a stable income stream for sites with global traffic and has easy integration with many content types.
• Can It Be Used with AdSense? Yes, PropellerAds can run alongside AdSense, often complementing display ads with alternative formats.
• Typical RPM/CPM: PropellerAds generally offers RPMs between $1 and $5, with potential for higher earnings on push ads.

5. Ezoic

Ezoic is an AI-driven platform that optimizes ad placements for maximum revenue. Like Mediavine, Ezoic has requirements but is more accessible, with a minimum of 10,000 monthly page views needed to join.

• Why It’s a Great AdSense Alternative: Ezoic uses AI to maximize RPM by testing ad placements and formats, often yielding higher revenue than AdSense.
• Can It Be Used with AdSense? Yes, Ezoic can be used alongside AdSense, allowing publishers to maximize earnings.
• Typical RPM/CPM: Ezoic’s RPM varies widely, averaging between $5 and $15, but can go higher based on niche and traffic.

While Google AdSense remains a popular choice for many publishers, exploring alternatives can diversify revenue streams and potentially increase income. Platforms like Mediavine, Adsterra, Clickadilla, PropellerAds, and Ezoic each bring unique strengths to the table, catering to different niches, content types, and revenue models. By evaluating each option’s RPM/CPM rates and compatibility with AdSense, publishers can make informed choices to boost their website’s earning potential.